Solutions for Cable Networks

Cut the Infrastructure.
Keep the Quality.

Tier 2 and Tier 3 cable networks are under enormous pressure — rising infrastructure costs, declining linear audiences, and the need to reach streaming audiences without the budget of a major network. Evrideo gives you a cloud-native broadcast platform that reduces your operational costs, expands your distribution reach, and opens new revenue streams.

Cable Networks broadcast operations
70%Reduction in playout infrastructure cost
99.99%Uptime SLA across all channels
Multi-platformLinear, FAST, OTT, and streaming from one platform

The Challenges You Face

We built Evrideo by listening to cable networks like you. These are the problems we set out to solve.

Aging Playout Infrastructure

On-premise playout systems at Tier 2 and Tier 3 cable networks are reaching end-of-life. Hardware refresh cycles cost millions, require specialist engineers, and take months to execute — capital and time that smaller networks simply don't have.

Rising Operational Costs, Declining Linear Revenue

The economics of cable are under pressure. Subscriber numbers are declining, carriage fees are being renegotiated, and ad revenue is shifting to digital. Networks need to dramatically reduce their cost base while simultaneously expanding to streaming audiences.

Reaching Streaming Audiences

Your audience is moving to FAST channels, OTT platforms, and connected TV. Reaching them alongside your linear cable distribution requires a separate, expensive infrastructure that most Tier 2 and Tier 3 networks haven't built.

Monetisation Is Stuck in the Linear Model

Dynamic ad insertion, addressable advertising, and programmatic fill are standard for major streaming platforms — but out of reach for most cable networks operating on legacy infrastructure. You're leaving significant ad revenue on the table.

Compliance and Regulatory Risk

Loudness compliance, emergency alert insertion, content rating enforcement, and closed captioning are non-negotiable regulatory requirements. Manual processes are error-prone and audit-intensive, and a single failure can mean regulatory fines.

The Evrideo Difference

Built specifically for Cable Networks

Replace your physical playout infrastructure entirely with Evrideo Broadcast — a cloud-native master control room with automated scheduling, live graphics, live switching, and multi-destination distribution from a single browser-based interface.

Reach cable head-ends, FAST platforms, OTT services, CTV, and social media simultaneously from a single ingest — no additional infrastructure required. Expand your distribution footprint without expanding your engineering team.

Automate loudness normalisation, EAS/CAP insertion, content rating compliance, and closed captioning with SafeStream — eliminating manual review, reducing compliance risk, and cutting the operational overhead of regulatory requirements.

Monetise every stream with AdBoost — server-side ad insertion with SCTE-35 support, addressable advertising, and programmatic fill via open RTB. Zero revenue share means every dollar of ad revenue stays with your network.

Launch FAST channel extensions of your linear brand — automated playout with curated programming, thematic sub-channels, and VOD-to-linear scheduling. Reach cord-cutters without cannibalising your linear audience.

Manage your entire content library in Evrideo's cloud MAM — unlimited metadata, subtitle tracks, and audio dubs. Ingest from any third-party MAM via REST API, or use Evrideo's built-in MAM as your primary system.

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FAQ

Frequently Asked Questions

How long does it take to migrate from on-premise playout to Evrideo?

Most cable networks are fully operational on Evrideo within 4–8 weeks. We handle the migration alongside your existing infrastructure so there is no broadcast interruption. A dedicated onboarding engineer is assigned to every network, and we work around your broadcast schedule.

Can Evrideo handle our existing cable head-end distribution?

Yes. Evrideo supports simultaneous distribution to cable head-ends via MPEG-TS/HLS, alongside FAST platforms, OTT services, CTV, and social media. All outputs are managed from a single interface, with per-destination encoding profiles.

How does Evrideo handle compliance requirements like EAS and loudness?

SafeStream monitors all outgoing streams for loudness compliance (ATSC A/85, EBU R128), automatically inserts EAS/CAP emergency alerts at the correct priority level, enforces content rating requirements, and manages closed captioning. All events are logged with timestamps for regulatory audit purposes.

How does dynamic ad insertion work for cable networks?

AdBoost's SSAI engine monitors your outgoing streams for SCTE-35 markers and replaces ad windows with dynamically sourced ads — from your own ad server, a programmatic exchange, or a combination. This enables addressable advertising and programmatic fill without disrupting your linear broadcast.

Can we launch FAST channel extensions of our linear brand?

Yes. Evrideo makes it straightforward to launch FAST channel extensions — thematic sub-channels, VOD-to-linear automated playout, and branded programming blocks — alongside your primary linear channel. All managed from the same platform.

Does Evrideo integrate with our existing MAM?

Yes. Evrideo integrates with any third-party MAM via REST API — including Vizrt, Dalet, Avid MediaCentral, Grass Valley STRATUS, and others. You can continue using your existing MAM as the system of record while Evrideo handles playout and distribution.

What is the pricing model?

Evrideo is priced as a flat SaaS subscription based on channel count and usage. There are no large upfront capital costs, no per-impression fees, and no revenue share on advertising income. Contact our team for a quote tailored to your network's requirements.

Ready to transform your broadcast operations?

Book a personalised demo and see how Evrideo can work for cable networks.

Book a Demo